beijing, mandarin

Online Shopping Neighborhoods

chinese youth

With 300 million new shopping choices online, how do Chinese youth use social media to figure out what the right choices are?

For Chinese youth exploring the online marketplace, social media is crucial to help filter decisions. But behind this practical need to cut through the clutter, is an emotional need to fit in and feel like choices connect you to the right group of people, even as you try to stand out with a style all your own.

Online shopping neighborhoods is a concept to reframe ‘social commerce.’ Enjoy!

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