Live streaming apps have quickly become the hottest broadcast media to watch in China after Wang Sicong, the son of China’s richest man Wang Jianlin, launched an app late last year.
From their start, these apps have been monetised in China, fans and users can purchase different digital sticker gifts including Ferraris to send to their favourite ‘zhi bo wang hong’ streaming stars. These stars can then exchange these gifts for money, on average apps take a cut of around 10%.
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Seattle Chinese Connection 