beijing, china, chinese students, mandarin, seattle, tech, technology

Chinese Cloud AI Start-Up CloudMinds Raises $100M

CloudMinds Inc., a Chinese start-up focused on the development of cloud-intelligence-based applications, and backed by SoftBank Group Corp., announced that it raised US$100 million in a series A funding round during a press conference held in Beijing yesterday.

Read more FULL REPORT

Advertisements
beijing, china, chinese students, mandarin, seattle, tech, technology

Top 10 Hottest Female Tech Entrepreneurs In China

As many as 79% of entrepreneurs in China are female, compared to 54% in the U.S. and 53% in the U.K., according to a survey conducted last year by a joint venture bank established by the Silicon Valley Bank and Shanghai Pudong Development Bank.

The reason behind this significantly higher ratio of female entrepreneurs could be because more women than men graduate from universities in China. There is also no cultural taboo, as perhaps is evident in Japan, for women to continue working after getting married and having children in the world’s second largest economy, the survey’s author explained.

Read more FULL REPORT

beijing, china, chinese students, mandarin, seattle, tech, technology

How Chinese Live-Streaming Apps Make Money


Chinese live-streaming apps have found a way to make money off their user-generated content, while enforcing the government’s strict content rules.

See the Video

beijing, china, chinese students, seattle, tech, technology

3 need-to-know live streaming apps in China

Live streaming apps have quickly become the hottest broadcast media to watch in China after Wang Sicong, the son of China’s richest man Wang Jianlin, launched an app late last year.

From their start, these apps have been monetised in China, fans and users can purchase different digital sticker gifts including Ferraris to send to their favourite ‘zhi bo wang hong’ streaming stars. These stars can then exchange these gifts for money, on average apps take a cut of around 10%.

Read more FULL REPORT

beijing, china, chinese students, mandarin, seattle, tech, technology

7 Must-Read Articles About the Live-Streaming Industry in China

This article by the LA Times does a great job of giving a clear, concise overview of the live-streaming industry in China. And on top of that it features yours truly 🙂

Read more FULL REPORT

Uncategorized

Understanding China’s wealthy

ChineseConsumers

China will soon be home to the world’s fourth-largest population of wealthy households. Companies that hope to reach them must understand how they differ from their counterparts elsewhere, from other Chinese consumers, and from one another.

Talking about wealthy consumers in China may seem odd during the middle of a global economic crisis. Yet for many companies around the world, wealthy Chinese represent a rare opportunity in an otherwise dismal picture.

Despite the global downturn, the number of wealthy households in China continues to grow. By 2015, the country will hold the world’s fourth-largest concentration of wealthy people. Companies that better understand the factors behind their purchases could steal a march on the competition.

Our research shows that their behavior is very different from that of their counterparts in other countries and of consumers in other income classes inside China.1 Indeed, the pool of luxury consumers has become large enough to form distinct segments, each with its own behavior and needs.

Our work included face-to-face interviews in 16 cities with 1,750 wealthy Chinese consumers—people in households earning more than $36,500 annually, which gives them the spending power of a US household making roughly $100,000 a year. These wealthy Chinese households, with an average annual income of about $80,000, represented the top 1 percent of earners in China’s cities. We supplemented the interviews with home visits by our researchers, who also accompanied many respondents on shopping trips.

In addition, we talked with brand managers and marketing specialists in China who serve this sector, visited luxury brand stores, and conducted exit interviews there.

To succeed, marketers selling luxury brands or the premium end of mainstream brands must understand what makes these consumers pick one over another. Indeed, they vary sharply in their preferences: for example, some wealthy consumers in China are still looking for status labels, while others try not to display their wealth. Companies that fail to understand such distinctions could end up wasting millions in marketing dollars and missing big opportunities.

Read more FULL ARTICLE

beijing, china, mandarin, technology

Chinese proficiency in less than 2 years?

seattlechineseconnection2

Settling the hopeless “How long does it take to learn Chinese?” debate is not important, but accurate language learning expectations are. So here’s four experienced takes on that question, compared to a popular infographic claiming it takes less than two years to become “proficient.”

Read more Learn Chinese